Mr. Pedro de Sousa Avelino Vice President Customer Experience and Transformation

FWD Group

Topic introduction


Personal profile


Pedro is a passionate and energetic FinTech / InsurTech executive with experience from European, and Asian insurance markets. He leads by example, leveraging technology through a customer-obsession standpoint. When leading through these lenses, he focuses on enabling organisations to bridge the “strategy implementation void” and thus, creating a delivery-oriented insights-into-actions paradigm and operating model. Being a recognized leader, Pedro aims to create the highest organisational and cultural impact, by fostering a culture of adaptability and resilience, using a “fail fast, learn fast, adapt faster” approach. All of it while disrupting those anchoring operating models, rooted constraints, so that ultimately, businesses can thrive and truly reap the fruits of their digital strategies.